American Express 💳
Small Business Month Campaign
Q4 2025
✷ Creative Development
✷ Production
Partnering with North Strategic and Notch Video, Junkie Studio produced the annual Small Business Month Campaign by highlighting four small business owners in Toronto.
After multiple rounds of interviews and site visits, the goal was to capture the true essence of being a business owner and forefront their stories and document their crafts. Not only showcasing their places of work, but we captured their process and excitement of their day to day rituals in a magical cinematic journey.
Campaign videos can be found here.
Deliverables consisted of motion assets in varying sizes for social and paid media, in English and French.
Client: AMEX Canada
Agency: North Strategic
Production Partner: Notch Video
Production Agency: Junkie Studio Inc.
EP / Producer: Johan Kim
Creative Director: Mikie Jae
Director: Gennelle Cruz
1st AD: Cowin Poon
PA: Royce Flores
PA: Zion Kim
DOP: Daniyal Shah
1st AC: Gio Lucero
2nd AC: Sara Grabasuskas
Grip: Gianluca
Grip: Zak Rist
Electric: Kirill Melamed
Truck Driver: Duke Tran
Audio Recordist: Johnny Chau
HMUA: Michelle Mao
Offline
Post-Producer: Mikie Jae
Editor: Gennelle Cruz
Color + Online
Color Studio: Royal Muster
EP: Alexandra Lubrano
Associate Producer: Alex Ponce
Senior Colorist: Maria Carretero
Color Assistant:Zack Wilpon
Color Assistant: Patrick Badescu
Color Assistant: Amonnie Nicolas
VFX: Patrick Acenas
Original Score and Mix: Moneyphone
Featured Business Owners
Gallz Provision: Julia Gallay
Tight Clinic: Karmen Lamer
Cuchara Jewelry: Edi Canedo
Uncle Studios: Allegra Shaw
Camera Rental: Arri Rentals
G&E Rental: Masterkey Culture
✷ Production
Partnering with North Strategic and Notch Video, Junkie Studio produced the annual Small Business Month Campaign by highlighting four small business owners in Toronto.
After multiple rounds of interviews and site visits, the goal was to capture the true essence of being a business owner and forefront their stories and document their crafts. Not only showcasing their places of work, but we captured their process and excitement of their day to day rituals in a magical cinematic journey.
Campaign videos can be found here.
Deliverables consisted of motion assets in varying sizes for social and paid media, in English and French.
Client: AMEX Canada
Agency: North Strategic
Production Partner: Notch Video
Production Agency: Junkie Studio Inc.
EP / Producer: Johan Kim
Creative Director: Mikie Jae
Director: Gennelle Cruz
1st AD: Cowin Poon
PA: Royce Flores
PA: Zion Kim
DOP: Daniyal Shah
1st AC: Gio Lucero
2nd AC: Sara Grabasuskas
Grip: Gianluca
Grip: Zak Rist
Electric: Kirill Melamed
Truck Driver: Duke Tran
Audio Recordist: Johnny Chau
HMUA: Michelle Mao
Offline
Post-Producer: Mikie Jae
Editor: Gennelle Cruz
Color + Online
Color Studio: Royal Muster
EP: Alexandra Lubrano
Associate Producer: Alex Ponce
Senior Colorist: Maria Carretero
Color Assistant:Zack Wilpon
Color Assistant: Patrick Badescu
Color Assistant: Amonnie Nicolas
VFX: Patrick Acenas
Original Score and Mix: Moneyphone
Featured Business Owners
Gallz Provision: Julia Gallay
Tight Clinic: Karmen Lamer
Cuchara Jewelry: Edi Canedo
Uncle Studios: Allegra Shaw
Camera Rental: Arri Rentals
G&E Rental: Masterkey Culture