American Express 💳
AMEX Small Business Month 2024
Q4 2024
✷ Creative Development
✷ Production
The objective of this campaign was to produce video assets for AMEX’s Small Business Month newsletters, a series that highlights four influencers and their insights on four key themes: Leadership, Community, Innovation, and Perseverance.
These assets were designed for use on the AMEX website and to complement promotional content distributed through mailing lists. Junkie developed a creative concept centered around “Small Business, Big Vision,” featuring influencers sharing their personal stories and creating mood boards to illustrate the future direction of their businesses.
The deliverables included 60 second assets, along with social cutdowns in both English and French (sponsored content), as well as a teaser video to introduce the series online.
✷ Production
The objective of this campaign was to produce video assets for AMEX’s Small Business Month newsletters, a series that highlights four influencers and their insights on four key themes: Leadership, Community, Innovation, and Perseverance.
These assets were designed for use on the AMEX website and to complement promotional content distributed through mailing lists. Junkie developed a creative concept centered around “Small Business, Big Vision,” featuring influencers sharing their personal stories and creating mood boards to illustrate the future direction of their businesses.
The deliverables included 60 second assets, along with social cutdowns in both English and French (sponsored content), as well as a teaser video to introduce the series online.