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Canada Protection Plan x Foresters Financial
Rebrand Campaign (Broadcast & Social)
Q2 2025



✷ Creative Development
✷ Production

Following its acquisition and rebrand, Canada Protection Plan needed a fresh strategy to connect with Canadian audiences through mission-driven, family-oriented messaging.

Junkie Studio partnered with Notch Video and the talented creative duo Sandrine Some and Kerwin Santos.

To maintain continuity with the brand’s previous spots and preserve existing recognition, we blended live-action footage with animation.

Deliverables consisted of motion assets in varying sizes for TV broadcast and paid social, in English and French.


Client - Foresters Financial x Canada Protection Plan 
Agency - Notch Video
Producer - Kenzie Brooks
Creative Strategist - Sandrine Some
Creative Director - Kerwin Santos 
Production - Junkie Studio

Production Dept
EP/Producer - Johan Kim 
Creative Director - Mikie Jae
Director - Brandon Cox
1st AD - Cowin Poon
2nd AD - Baia Jakeli
PM - Christy Kim
Key PA - Lucas Bullard
PA - Ryan Manakil

Cam Dept
DOP - Zachary Koski
1st AC - Nick Petrie
DIT / VTR - Michael Powell

G&E 
Key Grip - Abe Roberto 
Grip - Steven Clark
Key Electric - Rory Sommerville
Electric - Parker Elgie
Swing - Chris Bjola

Art Dept
Production Designer - Dani Reynolds
Set Dresser - Sierra Bisgould

Wardrobe & Beauty Dept
Stylist - Sarah Vonditsianou
Stylist Assistant - Angie Jayasinghe
HMU - Alanna Fennell
HMU - Olive Grey

Post Production
Lead Editor - Mikie Jae
Animatior - Anik Rosenblum
Sound Design & Mix – Sam Cohen

Colour House
Darling VFX
Executive Producer - Stefanie Hickman
Producer - Faith Clark
Colorist - Kassi Bellamy
Color Assistant - Eric Kingsbury

Talents
Peter Hoy, Gayle Egan, Cornwally Azarcon, Ara Neith Parmar, Daniella Gonzalez