Canada Protection Plan x Foresters Financial
Rebrand Campaign (Broadcast & Social)
Q2 2025
✷ Creative Development
✷ Production
Following its acquisition and rebrand, Canada Protection Plan needed a fresh strategy to connect with Canadian audiences through mission-driven, family-oriented messaging.
Junkie Studio partnered with Notch Video and the talented creative duo Sandrine Some and Kerwin Santos.
To maintain continuity with the brand’s previous spots and preserve existing recognition, we blended live-action footage with animation.
Deliverables consisted of motion assets in varying sizes for TV broadcast and paid social, in English and French.
✷ Production
Following its acquisition and rebrand, Canada Protection Plan needed a fresh strategy to connect with Canadian audiences through mission-driven, family-oriented messaging.
Junkie Studio partnered with Notch Video and the talented creative duo Sandrine Some and Kerwin Santos.
To maintain continuity with the brand’s previous spots and preserve existing recognition, we blended live-action footage with animation.
Deliverables consisted of motion assets in varying sizes for TV broadcast and paid social, in English and French.