Toggle Text with Arrow
American Express πŸ’³
AMEX Small Business Month 2024
Q4 2024





✷ Creative Development
✷ Production

Following its acquisition and rebrand, Canada Protection Plan needed a fresh strategy to connect with Canadian audiences through mission-driven, family-oriented messaging.

Junkie Studio partnered with Notch Video and the talented creative duo Sandrine Some and Kerwin Santos.

To maintain continuity with the brand’s previous spots and preserve existing recognition, we blended live-action footage with animation.

Deliverables consisted of motion assets in varying sizes for TV broadcast and paid social, in English and French.

β–Ύ
Client - AMEX Canada 
PR Agency - North Strategic 
Production Partner - Notch Video 
Production - Junkie Studio

Production Dept
EP/Producer - Johan Kim 
Creative Director - Mikie Jae
Co-Director - Mikie Jae & Monica Thi
AD - Joe Craib 
PM - Jamie Li
Key PA - Liem Mackenzie
PA - Radzy Reniva

Cam Dept
DOP - Daniyal Shah
1st AC - Max Litzgus
2nd AC - Sara Grabauskas

G&E & Audio Dept
Key Grip - Khairul Hafizh Said 
Key Electric - Andrei Ermolaev
Swing - Diego Perez
Boom Op/Recordist - Johnny Chau

Art Dept
Production Designer - Ryan Fanseda
Art Director - Andreya Klobucar
Set Builder - Kurt Rafil
Set Builder - Elai Gumiran

Wardrobe & Beauty Dept
Stylist - Sarah Vonditsianou
HMU - Laura Le

Post Production
Post-Producer - Johan Kim
Lead Editor - Monica Thi
Assistant Editor - Maria Bykina
Sound Design & Mix – Monica Thi

Colour House
Redlab
Producer - Lubin Martinez
Colorist - Erik Bayley

Featured Small Business Owners
Legin Knits
Chillbooks
Remarkable Woodworks 
Regatta Dental & Allure Dental