✷ Production
Adapting elements of Crest’s Nationally recognized Reality Checkup Campaign, the goal was to bring forth awareness of Crest’s Gum Detoxify Toothpaste to the Chinese Canadian audience.
Deliverables consisted of 17 final assets, in varying sizes for paid social, in 3 languages – English, Mandarin, and Cantonese.
Production Agency - Junkie Studio
Client - Crest
Director - Jay Ng
Creative Director - Mikie Jae
Producer - Johan Kim
AD - Pat Ascenas
PM - Jamie Li
Key PA - Liem Mackenzie
PA - Elai Gumiran
DOP - Zachary Koski
1st AC - Mike Hoffman
Key Grip - Abe Roberto
Best Grip - Nate Belgrave
Key Gaff - Rory Sommerville
Best Electric - Parker Elgie
Swing - Thomas Lee
Audio - Johnny Chau
Production Designer - Mary Chen
Set Dresser - Taylor Tomlin
Art PA - Oscar Chu
Lead Stylist - Rue Yi
Stylist - Milka Luntadila
Lead HMU - Alanna Fennel
HMU - Olive Grey
Lead Talent - Charis Chu
Lead Talent - Vincent Lai
BG Talent - Anbo Wong
Lead Editor - Monica Thi
Assistant Editor - Ian Simon
Animation - Good Form Studio Inc.
Colorist - Kevin Wu
Rental - Skinny Fat Inc. Ibuki Rentals