Crest 🦷
National Campaign (Broadcast, OLV, Social)
Q2 2024
✷ Creative Development
✷ Production
Adapting elements of Crest’s Nationally recognized Reality Checkup Campaign, the goal was to bring forth awareness of Crest’s Gum Detoxify Toothpaste to the Chinese Canadian audience.
Deliverables consisted of 17 final assets, in varying sizes for paid social, in 3 languages – English, Mandarin, and Cantonese.
Production Agency - Junkie Studio
Client - Crest
Director - Jay Ng
Creative Director - Mikie Jae
Producer - Johan Kim
✷ Production
Adapting elements of Crest’s Nationally recognized Reality Checkup Campaign, the goal was to bring forth awareness of Crest’s Gum Detoxify Toothpaste to the Chinese Canadian audience.
Deliverables consisted of 17 final assets, in varying sizes for paid social, in 3 languages – English, Mandarin, and Cantonese.
Production Agency - Junkie Studio
Client - Crest
Director - Jay Ng
Creative Director - Mikie Jae
Producer - Johan Kim