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Nike x Capsule 
Nike Air Max ‘95 Toronto Edition
Q3 2024

 















Photos by Tyler Hayward

✷ Production

This is a film for Nike’s Air Max ‘95 release - Toronto edition.  This campaign unfolds through the lens of the legendary Toronto white squirrel, who takes us on an adventure through the city. 

Along the way, we encounter various locals and navigate the different neighborhoods, witnessing Toronto’s rich blend of styles, cultures, and communities, all via. the POV of our beloved white squirrel, Gandalf.


Client: Nike Toronto, Capsule Toronto
Production Company: Junkie Studio, The Deli

Creative Director / Director: Jimmy Vi
Producer: Johan Kim
Production Manager: Jamie Li