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Secret P&G
North America Campaign (Broadcast & Social)
Q2 2025





✷ Creative Development
✷ Production

Junkie Studio helped reintroduce Secret Deodorant to a new generation of bold, active North Americans. Tasked with producing a campaign that spoke fluently to both English and French audiences, we leaned into a creative strategy centered around relatable daily routines – all while staying confidently fresh.

Deliverables consisted of motion assets in varying sizes for TV broadcast and paid social, in English and French.

Client - P&G Secret Deodorant 
Agency - MSL Studio
Production - Junkie Studio Inc.

Production Dept
Director - Sofia Pompei
EP/Producer - Johan Kim 
Co-Producer - Mikie Jae
Production Manager - Christy Kim
1st AD -  Jeff Hanley
2nd AD - Alanna Budden
Key PA - Lucas Bullard
PA - Justin Martin
PA - Gerald EZ

Cam Dept
DOP - Luke McCutcheon
1st AC - Shane Pikelin
Cam Operator - Jan Schädle Ubeda
DIT / VTR - Mike Powell

G&E & Audio Dept
Key Grip - John Perrin 
Grip - Josh Ladouceur
Grip - Hunter Raynor
Key Electric - Kirill Melamed
Electric - Sierra Sun
Electric - Russell Porter-Follows
Swing - Alex Dziewialtowski-Gintowt

Swing - Nikolai Kaigorodtcev
Audio Recordist - Johnny Chau

Art Dept
Production Designer - Zach Noftall
Prop Buyer - Emma Hesson
Set Dresser - Ryan Tavares
Set Dresser - Jesar Gabino

Wardrobe & Beauty Dept
Stylist - Vanessa Popoli
Assistant Stylist - Megan Seccaspina
HMU - Jess Scafiezzo
HMU - Paola Manigat

Post Production
Post-Producer - Johan Kim
Lead Editor - Christy Kim
Sound Design & Mix – Sam Cohen

Colour House
Fort York VFX
Executive Producer - Erica Bourgault-Assaf
Producer - Katie Fowler
Colorist - Jason Zukowski

Studio Rental
SP Studio
Fashion Home Inc. 

Rental House
SP Studio
OC Rental