Nike x Capsule 👟
Nike Air Max ‘95 Toronto Edition Limited Release
Q3 2024
✷ Production
This is a film for Nike’s Air Max ‘95 release - Toronto edition. This campaign unfolds through the lens of the legendary Toronto white squirrel, who takes us on an adventure through the city.
Along the way, we encounter various locals and navigate the different neighborhoods, witnessing Toronto’s rich blend of styles, cultures, and communities, all via. the POV of our beloved white squirrel, Gandalf
Deliverables consisted of OLV and stills for product launch.
This is a film for Nike’s Air Max ‘95 release - Toronto edition. This campaign unfolds through the lens of the legendary Toronto white squirrel, who takes us on an adventure through the city.
Along the way, we encounter various locals and navigate the different neighborhoods, witnessing Toronto’s rich blend of styles, cultures, and communities, all via. the POV of our beloved white squirrel, Gandalf
Deliverables consisted of OLV and stills for product launch.
Junkie x Judy & Jamie Kim 👯♀️
Visual Identity Campaign
Q2 2024
✷ Visual Identity Development
✷ Creative Direction
✷ Production
Junkie Studio was approached by design duo, Judy and Jamie Kim to photograph their debut branding project for digi-physical tech brand.
Early on, Junkie Studio worked closely with Jamie and Judy to establish a visual world that aimed to depart from conventional stock-style imagery often associated with big tech brands of today. Instead, our aim was to intrigue a creative audience interested in new technology and online worlds.
Our approach was experimental, leaning towards a visual tone reminiscent of fashion brands rather than tech brands.
Deliverables consisted of stills for branding and launch.
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✷ Creative Direction
✷ Production
Junkie Studio was approached by design duo, Judy and Jamie Kim to photograph their debut branding project for digi-physical tech brand.
Early on, Junkie Studio worked closely with Jamie and Judy to establish a visual world that aimed to depart from conventional stock-style imagery often associated with big tech brands of today. Instead, our aim was to intrigue a creative audience interested in new technology and online worlds.
Our approach was experimental, leaning towards a visual tone reminiscent of fashion brands rather than tech brands.
Deliverables consisted of stills for branding and launch.
see more
Crest 🦷
Video Campaign
Q2 2024
✷ Creative Development
✷ Production
Adapting elements of Crest’s Nationally recognized Reality Checkup Campaign, the goal was to bring forth awareness of Crest’s Gum Detoxify Toothpaste to the Chinese Canadian audience.
Deliverables consisted of 17 final assets, in varying sizes for TV broadcast, paid social, in 4 languages – English, French, Mandarin, and Cantonese.
✷ Production
Adapting elements of Crest’s Nationally recognized Reality Checkup Campaign, the goal was to bring forth awareness of Crest’s Gum Detoxify Toothpaste to the Chinese Canadian audience.
Deliverables consisted of 17 final assets, in varying sizes for TV broadcast, paid social, in 4 languages – English, French, Mandarin, and Cantonese.
Ambr 🌱
Visual Identity Campaign
Q1 - Q4 2023
✷ Visual Identity Development
✷ Creative Direction
✷ Production
Throughout 2023, Junkie produced a visual identity and executed through lifestyle and product photography throughout the 4 quarters. Our key goal with Ambr was to communicate relatability with their audience. We highlighted on lived-in moments to bring out the authenticity to the visuals.
Deliverables consisted of evergreen assets for social channels, web, and OOH.
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✷ Creative Direction
✷ Production
Throughout 2023, Junkie produced a visual identity and executed through lifestyle and product photography throughout the 4 quarters. Our key goal with Ambr was to communicate relatability with their audience. We highlighted on lived-in moments to bring out the authenticity to the visuals.
Deliverables consisted of evergreen assets for social channels, web, and OOH.
see more
Monography 📷
Awareness Campaign Video
Q3 2023
✷ Creative Development
✷ Production
Tasked with creating an awareness campaign for Monography, Junkie envisioned a video reflective of the experience of capturing portraits via. Monography’s self-directed photoshoots.
Our approach was to capture real moments unfolding between friends and loved ones
Deliverables consisted of a campaign video for socials.
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✷ Production
Tasked with creating an awareness campaign for Monography, Junkie envisioned a video reflective of the experience of capturing portraits via. Monography’s self-directed photoshoots.
Our approach was to capture real moments unfolding between friends and loved ones
Deliverables consisted of a campaign video for socials.
see more