Junkie x Judy & Jamie Kim
Visual Identity Campaign
2024
✷ Visual Identity Development
✷ Creative Direction
✷ Production
Junkie Studio was approached by design duo, Judy and Jamie Kim to photograph their debut branding project for digi-physical tech brand.
Early on, Junkie Studio worked closely with Jamie and Judy to establish a visual world that aimed to depart from conventional stock-style imagery often associated with big tech brands of today. Instead, our aim was to intrigue a creative audience interested in new technology and online worlds.
Our approach was experimental, leaning towards a visual tone reminiscent of fashion brands rather than tech brands.
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✷ Creative Direction
✷ Production
Junkie Studio was approached by design duo, Judy and Jamie Kim to photograph their debut branding project for digi-physical tech brand.
Early on, Junkie Studio worked closely with Jamie and Judy to establish a visual world that aimed to depart from conventional stock-style imagery often associated with big tech brands of today. Instead, our aim was to intrigue a creative audience interested in new technology and online worlds.
Our approach was experimental, leaning towards a visual tone reminiscent of fashion brands rather than tech brands.
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Crest 🦷
Video Campaign
Q2 2024
✷ Creative Development
✷ Production
Adapting elements of Crest’s Nationally recognized Reality Checkup Campaign, the goal was to bring forth awareness of Crest’s Gum Detoxify Toothpaste to the Chinese Canadian audience.
Deliverables consisted of 17 final assets, in varying sizes for paid social, in 3 languages – English, Mandarin, and Cantonese.
✷ Production
Adapting elements of Crest’s Nationally recognized Reality Checkup Campaign, the goal was to bring forth awareness of Crest’s Gum Detoxify Toothpaste to the Chinese Canadian audience.
Deliverables consisted of 17 final assets, in varying sizes for paid social, in 3 languages – English, Mandarin, and Cantonese.
Ambr 🌱
Visual Identity Campaign
2023
✷ Visual Identity Development
✷ Creative Direction
✷ Production
Throughout 2023, Junkie produced a visual identity and executed through lifestyle and product photography throughout the 4 quarters. Our key goal with Ambr was to communicate relatability with their audience. We highlighted on lived-in moments to bring out the authenticity to the visuals.
Deliverables consisted of evergreen assets for social channels, web, and OOH.
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✷ Creative Direction
✷ Production
Throughout 2023, Junkie produced a visual identity and executed through lifestyle and product photography throughout the 4 quarters. Our key goal with Ambr was to communicate relatability with their audience. We highlighted on lived-in moments to bring out the authenticity to the visuals.
Deliverables consisted of evergreen assets for social channels, web, and OOH.
see more
Monography 📷
Awareness Campaign Video
Q3 2023
✷ Creative Development
✷ Production
Tasked with creating an awareness campaign for Monography, Junkie envisioned a video reflective of the experience of capturing portraits via. Monography’s self-directed photoshoots.
Our approach was to capture real moments unfolding between friends and loved ones
Deliverables consisted of a campaign video for socials.
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✷ Production
Tasked with creating an awareness campaign for Monography, Junkie envisioned a video reflective of the experience of capturing portraits via. Monography’s self-directed photoshoots.
Our approach was to capture real moments unfolding between friends and loved ones
Deliverables consisted of a campaign video for socials.
see more
Vans Canada 🏁
Event Recap
Q4 2022
✷ Event Recap Photography
Vans is a global company advocating for subcultures in the sphere of skateboarding, alternative music, and art. Junkie was asked to document a community event thrown by Vans Canada in the fall of 2022
Deliverables consisted of still assets for social channels and web.
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Vans is a global company advocating for subcultures in the sphere of skateboarding, alternative music, and art. Junkie was asked to document a community event thrown by Vans Canada in the fall of 2022
Deliverables consisted of still assets for social channels and web.
see more