Crest P&G 🦷
Canadian National Campaign (Broadcast & Social)
Q2 2024

✷ Creative Development
✷ Production

Adapting elements of Crest’s Nationally recognized Reality Checkup Campaign, the goal was to bring forth awareness of Crest’s Gum Detoxify Toothpaste to the Chinese Canadian audience.

Deliverables consisted of motion assets in varying sizes for TV broadcast, paid social, in 4 languages – English, French, Mandarin, and Cantonese.
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