Crest 🦷
Video Campaign
Q2 2024

✷ Creative Development
✷ Production

Adapting elements of Crest’s Nationally recognized Reality Checkup Campaign, the goal was to bring forth awareness of Crest’s Gum Detoxify Toothpaste to the Chinese Canadian audience.

Deliverables consisted of 17 final assets, in varying sizes for paid social, in 3 languages – English, Mandarin, and Cantonese.