Nissan Infiniti
Infinitely You Social Campaign
Q3 2024
✷ Creative Development
✷ Social campaign strategy
In partnership with Notch and North, Junkie was commissioned to develop a comprehensive content strategy for Infiniti’s “Infinitely You” campaign.
Central to the social campaign, Junkie’s primary responsibility was to craft a cohesive narrative that highlighted Infiniti’s hero nameplates, ensuring that each creative element resonated with its respective target audience in a way that not only showcased INFINITI's design ethos and features but also connected with the universal emotions tied to the driving experience.
In addition to establishing the overarching campaign framework, Junkie developed content buckets to ensure each video conveyed a distinct message.
Aside from strategy and creative development, Junkie further supported the campaign’s pre-production phase by creating shot lists for each 15 second video deliverable.
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✷ Social campaign strategy
In partnership with Notch and North, Junkie was commissioned to develop a comprehensive content strategy for Infiniti’s “Infinitely You” campaign.
Central to the social campaign, Junkie’s primary responsibility was to craft a cohesive narrative that highlighted Infiniti’s hero nameplates, ensuring that each creative element resonated with its respective target audience in a way that not only showcased INFINITI's design ethos and features but also connected with the universal emotions tied to the driving experience.
In addition to establishing the overarching campaign framework, Junkie developed content buckets to ensure each video conveyed a distinct message.
Aside from strategy and creative development, Junkie further supported the campaign’s pre-production phase by creating shot lists for each 15 second video deliverable.