Secret P&G 
North America Campaign (Broadcast & Social)
Q2 2025

✷ Creative Development
✷ Production

Junkie Studio helped reintroduce Secret Deodorant to a new generation of bold, active North Americans. Tasked with producing a campaign that spoke fluently to both English and French audiences, we leaned into a creative strategy centered around relatable daily routines – all while staying confidently fresh.

Deliverables consisted of motion assets in varying sizes for TV broadcast and paid social, in English and French.