Secret P&G
North America Campaign (Broadcast & Social)
Q3 2025
✷ Creative Development
✷ Production
Junkie Studio helped reintroduce Secret Deodorant to a new generation of bold, active North Americans. Tasked with producing a campaign that spoke fluently to both English and French audiences, we leaned into a creative strategy centered around relatable daily routines – all while staying confidently fresh.
Deliverables consisted of motion assets in varying sizes for TV broadcast and paid social, in English and French.
✷ Production
Junkie Studio helped reintroduce Secret Deodorant to a new generation of bold, active North Americans. Tasked with producing a campaign that spoke fluently to both English and French audiences, we leaned into a creative strategy centered around relatable daily routines – all while staying confidently fresh.
Deliverables consisted of motion assets in varying sizes for TV broadcast and paid social, in English and French.