All assets were delivered broadcast-ready and platform-optimized

In collaboration with the team at SP Studios, we built a lifelike subway environment that gave us full control over lighting, timing, and performance. With the ability for full customization, we also brought in Secret’s brand elements through in-subway ads, and a blue colour pallette. 

To bring the environment to life, our team built and sourced practical props such as subway doors, handles, and seats, giving actors tangible elements to interact with.

For the product demos, we designed and constructed a custom washroom build, focusing on fixtures and elements that reflect Secret’s fun and vibrant brand world.